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This branding was inspired by our sustainable class after I graduate. We were working on recycling LDPE plastic bags provided by Glyndon Lord Baltimore Cleaners, turning trash into a usable product.


Consequently, we decided to raise the individual item prices so that users wouldn't easily discard them after purchase. The branding design style resembles luxury goods, and my favorite studio for this is MM Paris. The most distinctive visual style of MM Paris is its casual yet elegant doodling sketches used as branding patterns.


So, I decided to depict our production process as a visual element. In the "bag it" portion of the design, I connected the circular parts of these three letters to symbolize the concept of recycling.

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